The Situation
For nearly a decade, non-profit Matthew 25: Ministries has provided
humanitarian supplies of food, clothing, school and medical
supplies to the poorest of the poor in 25 countries and in the
USA. It has shipped over 13,000,000 tons of donated goods while
striving to help developing countries become self-sufficient.
As it grew, the need for Strategic Planning and Public Relations
became apparent.
The Proposal
Founder and president, Rev. Wendell Mettey, asked Justice & Young
for assistance in helping M25:M to grow and develop new resources
to expand the humanitarian programs. The organization needed
better communications to its 1600 individual contributors and
needed to reach a more diverse group of corporate sponsors on
a very limited budget.
Strategy & Tactics
Working on a pro-bono consulting basis, J&Y organized and
conducted off-site "brainstorming" executive staff
meetings to distill the non-profits’ vision into prioritized,
actionable strategies. J&Y then designed new image and graphic
standards, created new multiple use literature for specific
audiences – corporate and individual donors, volunteers
and commercial partners. New PR and corporate campaigns have
been initiated with a focus on "reverse logistics" as
cost reduction programs for donor corporations.
The Outcome
Matthew 25: Ministries has now outgrown its 100,000 square feet
of warehouse space. It is gaining new support and contributions
of products and supplies from new and larger corporate sponsors.
New literature, designed by J&Y, helped present the Matthew
25: Ministries mission to the White House at a symposium on
faith-based ministries in Washington, D.C.
J&Y is now assisting with new marketing programs to help assure a reliable
revenue stream and flow of donated products for expanding humanitarian relief
worldwide. |
