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We are pleased to announce that we
have been selected to
partner with following
company to improve
upon their marketing
communication results.
Model Graphics, Inc.
Model Graphics was founded in 1984 with a single three-color press and has evolved into a trusted label, digital and flexo packaging partner. Model Graphics prides itself on providing custom solutions for clients' flexible packaging and labeling needs. Among their clients, Model Graphics is known for high quality printing, competitive pricing and on-time delivery. Model Graphics' employees have built successful and outstanding relationships with clients for more than 20 years.
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Client Spotlight | Thought Leadership | Tip of the Month
 Cincinnati Bar Association
“Bring the Law to Life” - Billboards, Ads
With a multi-faceted advertising, public relations and education campaign, the Cincinnati Bar Association (CBA) is working to increase awareness of the bar and its benefits to the community. The campaign is designed to increase awareness of the CBA's programs, its community service projects and the work of lawyers, as well as to promote usage of the Lawyer Referral Service.
The campaign's theme - “Bringing the Law to Life” - focuses on how having a knowledgeable, trusted legal advisor by your side can help whether it is to open a business, set up a trust for a new baby or to protect your interests in a dispute. The billboard, print ads, radio spots, improved website and other communications efforts promote how the law intersects life for all kinds of reason - and that attorneys can help.
The work was completed with input from the Board of Trustees subcommittee with staff support by former director of communications, Carol Branch. “CBA members had indicated that they wanted the bar to do more to support a positive image for our organization and for the profession itself,” said John Norwine, CBA executive director. “That has been a good reason to look at our public image in a number of ways from our logo, which has been refreshed, to our media relations.”
The integrated campaign components also include the beginnings of a new look for the CBA website and the CBA Report, proactive public and media relations and the media advertising program, which is scheduled to rotate through billboard locations and various publications through the end of the year.
Immediate Results:
The CBA had 12,866 website hits on September 13th with 297 visitors. On September 18th -- after the billboards went up -- they had 21,275 website hits with 535 visitors.
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Staying Top of Mind
By David Owens, Director of Business Development, Justice & Young
As they say timing is everything - especially in sales. To be the right solution at the right time with the right potential prospect is priceless in today's competitive world. Unfortunately, many leave those intersections when the stars align to chance because they are too busy with other critical elements of running a successful business.
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Small Business Success Story: Justice & Young
By Matt Alderton Slivers and Scribble
Dale Justice is celebrating a birthday this month. Not his own, but rather that of his 10-year-old company, Justice & Young Marketing and Public Relations. A graphic artist by trade, Justice left corporate America in 1984 to start his own design and photography studio. He liked the independence that being an entrepreneur afforded him, but was running out of gas from going it solo. So in 1997, he partnered with a former colleague, Gene Young, who owned a small marketing consultancy. The two merged and built Cincinnati-based Justice & Young, a fresh entity that is quickly approaching adolescence a decade later. “We are marketers,” Justice says of his company, which has 15 employees.
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IPM Sponsorship
Justice & Young Marketing and Public Relations is a "Home Run" sponsor for Inter Parish Ministry (IPM) as the organization honors some of its most involved volunteers and supporters. IPM's Annual "Celebration of Hope" Benefit and Annual Fund "Kick-Off" charity event will take place at Great American Ball Park on Saturday, October 13, 2007 as advocates across Cincinnati come together to commemorate IPM's mission to help struggling families towards self-sufficiency.
Inter Parish Ministry is in its 42nd year of service and has helped many needy families through troubled times. The Ministry offers a number of resources, including counseling, emergency assistance, food pantry and free income tax preparation. More information can be accessed at www.interparish.org or by calling 513.561.3962.
J&Y Adds New Team Members:
Justice & Young Marketing and Public Relations (J&Y) has recently welcomed two new members to its team. Darrell Williams joined J&Y as a designer, and Brad Gerdes joined as a senior account manager.
  Brad Gerdes, Senior Account Manager
Gerdes brings with him many years of professional marketing and advertising experience. Previous president and owner of Influence, Inc., he headed the agency with the strong belief that success lies in integrating a multi-faceted marketing program that will reach all client initiatives.
Along with his extensive background in marketing and advertising, Gerdes is also highly accomplished in sales. He served as the executive vice president and chief operating officer of The Plastics Molding Corporation, where he managed the marketing, sales, process engineering, quality control and estimating departments. Gerdes holds a M.B.A. and a B.B.A. from the University of Cincinnati.
 Darrell Williams, Designer
In this role, Williams is responsible for providing digital, graphic and website design expertise to clients. Most recently, Williams was a freelance graphic designer and web programmer for UWD. Previously, worked as a graphic designer at Atomic Computers and Design, and later designed for Parody Productions.
Williams holds a B.A. in Fine Arts, with an emphasis on photography and graphic design from Bowling Green State University. He also holds a M.A. in Fine Arts and Electronic Media from the University of Cincinnati.
About Justice & Young
Justice & Young Marketing and Public Relations is an award winning,
full service integrated marketing firm headquartered in Cincinnati,
Ohio. The firm combines public relations with strategic marketing,
advertising, eCommerce to uphold its mission of partnering with clients
to provide full circle marketing - compelling communications that drive
core objectives. Founded in 1997, Justice & Young combines the power
and experience of a creative communications company with business intelligence
and performance management to create a client
focused firm that is Just Right - the right people, the right size,
and the right expertise.
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